In redesigning the brand and website we wanted to give it an up to date look without loosing the warmth that characterizes the agency.
The only thing we were asked to keep from the previous look was the chameleon symbol which we included as a stamp using the corporate colors we chose together with Amelia.
To enhance the warmth and closeness of the agency we organized a special polaroid photoshoot for the website’s home grid.
This gave the online experience an almost tangible analogical feel that reminded of the oldschool contact sheets and as well helped to have a unified look.
For the “Info” section our idea was to have something very visual, a portrait. So we asked Amelia to help us put together a still life photo with a few objects she felt described the agency best, which together with the text she wrote gave a pretty good idea of the agencie’s charisma.
