Re-styling for spanish classical clothing brand, Amarras.
This brand from the 70’s stopped producing a few years ago and wanted to be reborn with a new look.
We worked on a new approach that wouldn’t compromise the already strong logo, leaving the nautical rope but reworking the typography and giving a bit more depth to it’s “A” symbol.
In the end the brand decided to keep their already known logo.
But the new identity system we designed still matched the brand perfectly and was produced.