Creative direction of the full website & re-launch of the brand with the SS13 Ad Campaign
The home page displayed a full screen carousel which showed the brand’s highlights. And when one scrolled down the lower menu would go up and display the e-shop.
A straight forward e-shop lets the product speak for its self. With a simple filter on the side and colour availability under each product.
Once inside the products page the “add to bag” buttons colour could be changed enhancing the main colour of each product. And when the user scrolled down to see the rest of the products photos, the information stayed fixed in order to make navigation more easy.
Inside the collection section the user could choose which collection to view. And once inside, each collection was decorated with nicely picked floating elements that created a personalized atmosphere for each one and enhanced the brands fun attitude.
The new website was launched at the same time as the SS13 Calypso ad campaign in which Noel Quintela and I worked closely with Miranda to bring it to life.
Photography – Gorka Postigo
Styling – Natalia Ferviú
Hair & Makeup – Marina Alejandre
Models – Alba Galocha & Miranda Makaroff
Graphic Design – Pablo Gómez Orgando
Web Development – Antón Feijoo-Montenegro
