Art direction of the full website
& content consulting for the stylist and tv host Natalia Ferviú.
The developer Antón Feijoo-Montenegro and I worked closely with Natalia in order to meet all her requirements. It needed to be a straight forward portfolio with a sophisticated look that showcased all her styling work in one glimpse but as well let the users go deeper into her faceted world if they wanted.
Going deeper included filtering her projects into fashion styling or creative direction, browsing through them, or taking a look at her list of clients, dj playlists and blog posts.
Tumblr was bubbling at that time and Natalia was a big fan of it’s grid themes, so we gave it that look&feel and a neutral space approach, where her work had the main role and where no mater how different her projects may be, they wouldn’t be affected by their container.
At the same time, it was essential to transmit her personality and savoir-faire within this neutral container, so small personal touches of text were included and together we came up with quirky ways of adding content in order to give it her special touch.
